A workflow can use a defined sales condition to produce a reminder, notification, alert or configured action. The purpose is consistency, not uncontrolled automation.
Step 01
Sales Event
A lead, follow-up, task or other implemented process reaches a relevant condition.
Step 02
Configured Rule
The CRM evaluates the workflow rule that applies to the process.
Step 03
Reminder / Alert / Action
The configured workflow produces the appropriate supported response.
Step 04
Salesperson Continues
The user retains customer context and ownership while continuing the sales process.